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ShopBethesda.com
ShopGaithersburg.com
ShopGermantown.com
ShopRockville.biz
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Full Page hosted on one of our Shopping Portals' websites; ShopGaithersburg.com, ShopBethesda, ShopRockville.biz, ShopGermatnown.com and others
to provide product and services information. Read
what our clients have said about their advertising page on ShopGaithersburg.com.
Our members are enjoying TOP RANKING on all the popular search
engines. If you have an under producing web site a membership
Shopping Protals, Inc. will help your web site produce the kind
of business you wanted when you launched it.
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Membership Benefits You With: |
- A single custom designed page
online to tell customers about your products/services, and to
offer ongoing discounts to customers who clip your coupon to
use when shopping at your business.
- This page linked to your own
e-Commerce/Commercial web site if you have an online presence.
We can help you develop your own web site if you have been considering
this type of marketing tool.
- Featured periodically throughout
the year during special promotional periods in the SavingsFlash
email newsletter that is delivered bimonthly to an opt-in email
list of qualified customers who want to know about your latest
discount offers.
- Other opportunities to be a
featured advertiser on ShopGaithersburg.com web site and in
the direct email program for a very low cost. Plus additional
placement in future Local Shopping Portals that will open during
the next 2 years.
Why is
online advertising more useful than print? When
was the last time you actually got a call from the Yellow
Pages?
- It is immediate -
customers want a discount and are looking for coupons.
- It is cheaper -
print advertising is very costly, whether you use the newspaper or coupon
magazines.
- It is more responsive
to demand - Only online can you change your message to reflect demand as
often as you need to, to drive traffic.
Why Marketers Use Online
Media:
- A vehicle to reach a
mass audience
- Costs are less then other media
- The impact of sight,
sound, and motion has arrived and continues to improve
- It has proven to be an
effective direct response medium
- Research is building a
strong case for using it to support brand-building efforts
- New targeting technology
enables you to reach those "hard to reach" targets
- The Internet is living
up to its promise as the most measurable medium
GROWTH OF AUDIENCE - Latest Trends
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Demographics of Internet Users
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Below is the percentage of each group
who use the internet, according to our February-March 2007 survey. As an
example, 70% of adult women use the internet.
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Use
the internet
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Total
Adults
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71%
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Women
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70
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Men
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71
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Age
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18-29
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87%
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30-49
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83
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50-64
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65
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65+
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32
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Race/ethnicity
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White,
Non-Hispanic
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73%
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Black,
Non-Hispanic
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62
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English-speaking
Hispanic
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78
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Geography
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Urban
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73%
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Suburban
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73
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Rural
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60
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Household income
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Less
than $30,000/yr
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55%
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$30,000-$49,999
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69
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$50,000-$74,999
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82
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$75,000
+
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93
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Educational attainment
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Less
than High School
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40%
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High
School
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61
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Some
College
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81
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College
+
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91
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Source: Pew Internet & American Life Project,
February 15 – March 7, 2007 Tracking Survey.
N=2,200 adults, 18 and older. Margin of error is ±2% for results
based on the full sample and ±3% for results based on internet users.
Please
note that prior to our January 2005 survey, the question used to identify
internet users read, “Do you ever go online to access the Internet or
World Wide Web or to send and receive email?” The current two-part question
wording reads, “Do you use the internet, at least occasionally?” and “Do
you send or receive email, at least occasionally?”
Last
updated June 15, 2007.
Courtesy of Pew
Institute Research
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INTERACTIVE ADS DELIVER
IMPACT
- New IAB formats
introduced, media properties have removed almost all restrictions on formats
- Audio and video delivery
capabilities are becoming more prevalent
- MSDW report,
Jupiter/Media Metrix, Adrelevance, Dynamic Logic Study all conclude the
effectiveness of internet advertising as a powerful branding vehicle
BENFITS ARE DRIVING
SPENDING
- As more and more
marketers reap the benefits of efficient interactive advertising, online media
spending is increasing at a rate of approximately 30% year to year.
- 79% of national advertisers
advertised online in 2004, spending an average of $4.4 million
each, a 27% increase in online ad-spending from the previous
year.
ONLINE Advertising is cheaper, more responsive and
more effective at driving traffic and brand.
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